Disney Licensed Accessories
As Global Product Design Manager at Disney, I led the creative and product development strategy for licensed accessories collections spanning handbags, small leather goods, and lifestyle extensions. My role supported collaborations with Dooney & Bourke, Crocs, and Lilly Pulitzer, translating the emotional storytelling of Disney into elevated, commercially successful products that resonated with multi-generational consumers.
I approached each collection with a deep respect for Disney’s heritage while driving innovation through materiality, construction, and storytelling.
The Process
Creative Direction & Concept Development
Developed seasonal concept boards aligned with Disney brand guidelines, capturing heritage artwork and contemporary trend direction.
Material Innovation & Product Engineering
Directed material sourcing and prototyping, introducing new surface treatments, custom hardware, and print techniques that elevated perceived product value.
Cross-Functional Leadership & Executive Reviews
Partnered with merchandising, brand management, and marketing teams, leading executive design reviews to ensure visual consistency and strategic alignment across categories.
Archival Integration & Storytelling
Curated vintage character artwork from Disney’s archives and reimagined it through modern palettes, layouts, and pattern applications that honored brand heritage while appealing to new audiences.
In 2024, Disney’s licensed accessories contributed to a $63 billion global business in retail sales, helping solidify Disney’s position as the world’s top licensor, with over 20% of the $307.9 billion global licensed goods market. As Global Product Design Manager, I oversaw the creative direction and brand integrity of the Mickey and Friends (Fab 5) portfolio in collaboration with global licensors, ensuring design excellence and cohesive storytelling across every product category.